CrewAI DevRel Strategy 2025

Building the World's Largest Multi-Agent AI Developer Community

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Mission & Vision

Mission

Build a thriving, global developer community that drives CrewAI adoption across startups, enterprises, and research institutions.

North Star: Enable developers to build production-ready multi-agent systems with world-class resources, tools, and support.

Objectives

100K+ GitHub stars (2x)
10K GitHub forks (2x)
1,000 monthly active developers
50+ integrations
50+ consulting partnerships
50+ global chapters
50+ universities
#1 mindshare in multi-agent

The 7 Strategic Pillars

🌐

Online Events

🎪

In-Person Events

🏪

Marketplace

🤝

Partners

📚

Tutorials

🌍

CrewAI Clubs

💻

Code Contributions

🌐 Pillar 1: Online Events

Monthly OSS Hackathons

Themed challenges ($25K quarterly prizes)
Research Crew, Enterprise Automation
Community voting + expert judging

Weekly Office Hours

Americas, EMEA, APAC time zones
Engineering Q&A + roadmap preview

Quarterly Contests

Best Template ($5K)
Best Integration ($5K)
Community Choice ($2.5K)

Target: 500+ hackathon participants, 200+ weekly office hours attendees

🎪 Pillar 2: In-Person Events

CrewAI Developer Days

Full-day workshops in major cities
SF, NYC, London, Singapore, Berlin
200-300 attendees per event

Conference Presence

AI/ML: NeurIPS, Ray Summit
Developer: PyCon, DevRelCon
Enterprise: AWS re:Invent, GTC

Happy Hours & Meetups

Monthly in major hubs
Chapter-led local events
Demo nights & speaker series

Target: 20K annual event attendees, 25 cities

🗓️ Target Events 2026

March 16

NVIDIA GTC

San Jose - NIM partnership activation

April 6

HumanX

San Francisco - HITL showcase

July 8

Raise Summit

Paris - EMEA expansion

August 1

Berkeley AgentBeats

Agentic AI Summit - Competition sponsor

August 4

AI4

Las Vegas - Enterprise leads

🏪 Pillar 3: Marketplace

Templates Gallery

Research & Writing Crews
Sales Operations
Data Pipeline / ETL
Code Review
Customer Support

Integrations

Observability: Arize, Langfuse
Evaluation: Galileo, W&B
Vector DBs: Pinecone, Chroma

App Frameworks

Streamlit, FastAPI, Flask, Gradio

Target: 100+ templates, 50+ integrations, community contributions enabled

🤝 Partners: Technical

NVIDIA

Enterprise AI Infrastructure

NIM: Optimized inference
Nemotron: Enterprise LLMs
Spark: AI development platform
GTC hackathons, joint content

Anthropic

Claude AI & Developer Tools

Claude Code: AI-native IDE
MCP: Model Context Protocol
Claude 3.5: First-class support
Joint "Agentic Systems" content

Cursor

VSCode

LangChain

Hugging Face

📢 Partners: Dev Influencers

Akshay Pachaar

Daily Dose of DS

Mel Inventir

Frutero Club

Preston Rhodes

AI Developer

Brandon Hancock

AI with Brandon

Matheus Pagani

Venture Miner

Yujian Tang

OSS4AI

Annie Liao

Build Club

Jeremy Nixon

AGI House

Bill Liu

AI Camp

Devinder Sodhi

Frontier Tower

Cerebral Valley

SF AI Community

Model: Sponsored tutorials, co-hosted events, early access, revenue sharing

🏢 Partners: Consulting

Accenture

AI Transformation

PwC

AI & Analytics

Deloitte

AI Institute

KPMG

Lighthouse AI

Capgemini

Applied Innovation

Cognizant

AI Practice

Tiers: Gold (10+ certified) | Silver (5+ certified) | Bronze (2+ certified)

📚 Pillar 4: Tutorials & Content

Key Content Focus

HITL: Human In The Loop patterns
A2A: Agent-to-Agent communication
MCP: Model Context Protocol
Agentic Systems: Production architecture
Claude Code: AI-native development
IDE: Cursor & VSCode workflows

Interactive Sandbox

Embedded in docs - live code execution, pre-loaded examples, 5-minute time to "Hello Crew"

Channels

YouTube (2-3 videos/week)
Technical blog (2 posts/week)
Live workshops
Course platforms (Udemy, Coursera)

🌍 Pillar 5: CrewAI Clubs

Global Chapter Program

Community-led local groups
Monthly meetups & study groups
HQ support: funding, swag, speakers

Ambassador Program

Direct line to engineering
Early access to features
Conference travel support

Target Regions

San Francisco

New York

London

Berlin

Singapore

Tokyo

Tel Aviv

Bangalore

Target: 100+ chapters, 50 ambassadors

🎓 University Programs

Rutgers Blueprint

Student tech org

Stanford

AI/ML student groups

UC Berkeley

ML@B, BAIR

MIT

CSAIL, HackMIT

UT Austin

AI student orgs

UC Santa Cruz

Creative AI

Program: Guest lectures, workshops, hackathon sponsorship, research grants, internship pipeline

💻 Pillar 6: Code Contributions

Contributor Recognition

🌱

First PR

Welcome kit

⭐

Active (5+)

T-shirt, blog

🏆

Core (20+)

Premium swag

💎

Maintainer

Summit invite

Programs

Good first issues curation
Corporate contributor partnerships
Hacktoberfest participation
Contributor of the month
Annual Contributor Summit

Target: 1,000+ monthly contributors

👥 The DevRel Dream Team

📢

Shane

Marketing Lead

Content Review

💻

Lorenzo

Open Source Lead

Code Review

🎪

Emma

Events Lead

Comms Review

🤝

Jason

Chief of Staff

Partnerships Review

All content, code, communications, and partnerships go through respective leads before launch

📅 Content Calendar

One piece of content every day - 365 pieces per year

Monday	Blog Post
Tuesday	Event Invite
Wednesday	Video Tutorial
Thursday	Partner Launch
Friday	Integration Launch

Annual Output

52 Blog posts
52 Event invites/recaps
52 Video tutorials
52 Partner launches
52 Integration launches

Re-launch existing partners first, then add new

📊 Metrics & Tracking

Reo.dev - Primary Platform

Purpose-built for DevRel metrics, tracks developer journey end-to-end

North Star Metric

Active Developers

GitHub stars & forks are good, but ACTIVE DEVELOPERS is what matters

Metric Hierarchy

Primary: Active developers (30-day usage)
Engagement: PRs, issues, event attendance
Vanity: Stars, forks, followers
Business: Enterprise leads, partner revenue

💬 Community Platforms

GitHub Community

Forums & Discussions

Replace Discourse
Q&A, RFCs, announcements
Close to the code

Discord

Real-time Support

Test for hackathons first
Expand to OSS support
Host office hours

Gather.town

Virtual HQ

Higher engagement
Spatial presence
Events & office hours

Strategy: GitHub for async, Discord for real-time, Gather for engagement

🗓️ 90-Day Roadmap

Days 1-30

Foundation

Launch Office Hours
Ship 10 templates
Sign 3 pilot partners
Launch chapter program
Recruit 10 ambassadors

Days 31-60

Amplification

First Developer Day
Complete first hackathon
Launch YouTube channel
25 global chapters
Partner certifications

Days 61-90

Acceleration

$25K hackathon
50+ templates
10+ certified partners
50+ chapters
500+ contributors

🎯 KPIs & Targets

100K+

GitHub Stars (2x)

10K

GitHub Forks (2x)

1,000

Monthly Active Devs

50+

Integrations

50+

Consulting Partners

50+

Global Chapters

50+

Universities

#1

Multi-Agent Mindshare

Let's build the world's largest multi-agent AI developer community

Questions?